COSMOPROF WORLDWIDE BOLOGNA

Beauty, Health and Wellness

2025-03-20 - 2025-03-22

Bologna Exhibition Centre

Annual

www.cosmoprof.com

Cosmoprof Worldwide Bologna is a large-scale international top professional beauty exhibition organized by BolognaFiere Cosmoprof S.p.a, a subsidiary of BolognaFiere Group, the leading exhibition organizer in Europe. Founded in 1967, after more than 50 years, Cosmoprof Worldwide Bologna has developed into a globally influential B2B beauty event, providing a high-quality platform for beauty professionals, companies and brands from all over the world to expand business opportunities, consolidate market positions and explore industry trends, and firmly maintains its leading position in the global beauty and cosmetics industry.

On March 25, 2024, the 55th Cosmoprof Worldwide Bologna closed with excellent results. The number of exhibitors increased by 4% compared with 2023, and the number of international visitors increased by 9% compared with 2023. 30 national and regional pavilions made a brilliant appearance, including Australia, Brazil, China, South Korea, France, Germany, Japan, Greece, India, Indonesia, Ireland, Latvia, Poland, Spain, Sweden, Ukraine, the United Kingdom, Taiwan Region, Czech Republic, Romania, Turkey, the United States, Estonia, Norway, Pacific Islands, Palestine and Singapore.

During the four-day exhibition, more than 70 speakers, market analysis and trend agency representatives, brands and media from around the world participated in CosmoTalks to discuss the current status and future development of the industry.

There is also the ON HAIR event specially held for hairstylists. This event started in 1955. At ON HAIR, international hair styling teams will showcase the hottest new hair colors, creative hair cutting techniques and trendy hair designs.

In order to promote business opportunities and maximize profits, the organizers divided the exhibition into three major exhibition areas according to various product categories: Cosmopack, Cosmo | Cosmetics & Fragrance and Cosmo | Hairdressing & Nail Art & Beauty Salon. This move not only strengthened the different characteristics of each exhibition area, but also brought the multifunctional layout of each exhibition hall to the extreme.

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