The cosmetic industry is gathering its representatives in Bologna for a first, fundamental revamping of its activities: from 9 th to 13 th September, OnBeauty by Cosmoprof Worldwide Bologna, the first physical meeting for the sector, offers the opportunity to rebuild commercial relationships and analyze the changes that beauty stakeholders are facing.
There are more than 300 brands participating, with exhibiting companies coming from 20 countries: China, Croatia, France, Germany, Greece, Israel, Italy, Latvia, Lithuania, Nepal, Pakistan, Poland, Romania, Republic of San Marino, Slovenia, Spain, United Kingdom, United States, Switzerland, and Ukraine. Even though current restrictions make it difficult for global commercial activities to restart before 2022, OnBeauty by Cosmoprof Worldwide Bologna has aroused interest among national and international operators: over 20 countries are represented by registered attendees on the event website. A sign of confidence and optimism, which shows that the sector is ready to restart a gradual process of normalizing the relations between supply and demand.
THE EXHIBITION
OnBeauty by Cosmoprof Worldwide Bologna gathers all industry divisions, with a more essential exhibiting format. The entrances and the exhibition areas are differentiated in order to optimize the business synergies between compatible product segments: retail, mass-market and supply chain on one side, and professional product on the other, in full compliance with the national health and safety regulations.
On Thursday 9 th and Friday 10 th September OnBeauty by Cosmoprof Worldwide Bologna welcomes market leaders of the supply chain in pavilion 31, including contract manufacturers and formulation and packaging suppliers, all interested in presenting new projects to indie brands and finished product brands. On the same days, inside pavilion 32 the retail sector will be housed, with the most multichannel-oriented brands presenting their innovative solutions for consumer communication and avant-garde on- and offline combinations. Inside pavilion 25, organized in collaboration with SANA, an international exhibition of organic and natural products, the most important representatives of the green & organic beauty are showcasing from Thursday 9 th to Sunday 12 th September.
The professional channel gathers in Bologna on Saturday 11 th , Sunday 12 th and Monday 13 th , with product and service companies focused on beauty salon & spa, nail, hair and accessories sectors.
To top up the offering, there is a dense agenda with numerous appointments providing insights on current topics defining the future evolution of the cosmetic industry.
THE CONJUNCTION WITH SANA AND COSMOFARMA
OnBeauty by Cosmoprof Worldwide Bologna takes place at the same time of SANA, international exhibition of organic and natural products, and COSMOFARMA EXHIBITION, the leading event for the Health Care and Beauty Care sectors and all pharmacy-related services, ensuring the interaction between suppliers, pharmacies, drug stores, herbalists, mass market, and retailers representing different distribution channels.
“The concomitance of the three events is an exceptional choice, in an equally exceptional historical period. We believe it is the most effective way to help our companies to restart, looking for synergies between sectors”, underlines Gianpiero Calzolari, President of BolognaFiere. “We are naturally ready to resume the normal scheduling of events in 2022: in March the beauty community will be able to return to Cosmoprof Worldwide Bologna, finding the best business conditions.”
THE INDUSTRY IS READY TO RESTART
The cosmetic industry is animated by a strong optimism: after having demonstrated to be able to withstand the unpredictable scenario of the recent months, entrepreneurs and sector’s operators are now ready to meet the market’s requirements with innovations, quality and high-level competence.
“OnBeauty by Cosmoprof Worldwide Bologna is, in this second half of the year, the first in-person exhibition of the sector, a positive sign for the recovery of our country thanks to the vaccination campaign” – says Carlo Ferro, President of ITA – Italian Trade Agency. “Exports of cosmetics, an essential compartment of Made in Italy, registered a positive growth in the first five months of the year, in comparison to the same time frame of 2020, in a global scenario dominated by innovation, sustainability and the digital element. As part of the Export Pact, we launched 15 new operations, with services to support companies that did not exist two years ago. We are doing more and we want to do so in a new, faster and more flexible way. Our support to the sector, to BolognaFiere and Cosmoprof, one of the main international events for the cosmetic industry, is reiterated this year as well by the commitment in the promotional campaign and in the increased presence of buyers through our network of 78 foreign offices, from this perspective of a new way of working. Good luck to all the organizers and participating companies.”
“After over two years of virtual meetings, the key players of the cosmetic sectors are finally gathering in-person for an exhibition show to contribute to the success of OnBeauty by Cosmoprof Worldwide Bologna, the very first test towards a recovery that we hope will be steady and long-lasting. At the event, – says Renato Ancorotti, President of Cosmetica Italia-the personal care association – in addition to a series of conferences, initiatives and researches designed to liven up also the programs of Sana and Cosmofarma, we decided to present the historic debate that has always accompanied our Public Assembly. On Thursday 9 th September, on the inauguration day, our bond of over 50 years with BolognaFiere Cosmoprof will be the fulcrum of the analysis with the title of Exhibition and industry for the recovery: the drivers of the cosmetic sector between future challenges and new normal, which we entrust operators and experts with. The objective is to track, from the microphones of our stage, the direction to follow for a near future made of synergies between fair district, companies, institutions and politics to face together the new normality”.
“OnBeauty by Cosmoprof Worldwide Bologna meets companies and operators’ need for resuming business development and networking activities”- says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. – “Thanks to the concurrence of SANA, international exhibition of organic and natural products, and COSMOFARMA EXHIBITION, the leading event for the Health Care and Beauty Care sectors and all pharmacy-related services, over 20,000 operators are expected in Bologna. An exclusive event platform, for five days dedicated to new trends and future perspectives for the health, while looking forward to Cosmoprof in March 2022”.
OnBeauty by Cosmoprof Worldwide Bologna is supported by the Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency, as part of the special plan for the promotion of Made in Italy, with top buyers and retailers from the main international markets invited to join the exhibition.
For further information and updates, https://www.onbeautybycosmoprof.com/en/.