The roadshow program of promotional activities for Cosmoprof Worldwide Bologna, the B2B leading event for the beauty industry, for the 2020 edition, is undergoing in strategic countries right now.
This year, the roadshow program includes meetings in countries are:
– France (9 October 2019)
– Morocco (from 20 to 22 October 2019)
– Peru and Chile (from 22 to 25 October 2019)
– Qatar (from 25 to 27 October 2019)
– Mexico (28 and 29 October 2019)
– Sweden (from 12 to 14 November 2019)
– Russia (19 and 20 November 2019)
– United Kingdom (27 November 2019)
– Saudi Arabia and Kuwait (from 3 to 6 December 2019)
The promotional program has a double objective: on the one hand, it aims at enhancing the function of Cosmoprof as a showcase of Made in Italy products, in support of Italian companies wishing to increase their business abroad. On the other hand, it gives visibility to the trends, which influence most global markets, to offer new opportunities for the development of the entire sector.
This year the roadshow plan will lead to greater interaction with press, associations, companies, and buyers in each country, to increase the number of international attendees and offer a wider pool of operators and potential collaborators to exhibiting companies at Cosmoprof Worldwide Bologna 2020.
BolognaFiere Cosmoprof, the company of the BolognaFiere Group, has brought the Cosmoprof format to the whole world. In addition to the Cosmoprof brand events in Bologna, Las Vegas, Mumbai, and Hong Kong (with Cosmoprof Worldwide Bologna, Cosmoprof North America, Cosmoprof India, and Cosmoprof Asia), the group has recently announced the first edition of Cosmoprof CBE ASEAN, to debut from 17-19 September 2020 at the IMPACT Exhibition & Convention Center in Bangkok, Thailand, with a focus on the cosmetic industry of South-East Asia. In 2020, South China Beauty Expo will also debut, focusing on the professional sector in China.
BolognaFiere Cosmoprof participates as an international sales agent in the organization of events dedicated to the beauty world in strategic markets for the growth of the sector: in Colombia, with Belleza y Salud, in Bogotá, and in South-East Asia, with BeautyExpo (Malaysia), AseanBeauty (Thailand), PhilBeauty (Philippines) and VietBeauty (Vietnam).